window display

Design of a window display for a three-month ISSEY MIYAKE MEN limited collection at Aoyama and Kobe stores. In this project, I attempted to use eco-friendly materials suitable for a short period in a temporary space, reducing burdens during construction and need for disposal after withdrawal.

I collaborated with Mr. Kosuke Araki and Mr. Akira Muraoka, members of the design collective AMAM, based in Tokyo. They have received a lot of attention both domestically and internationally for their recent project, a stool made with a new material called RRR (Rice-Reinforced Rolls). RRR is produced using a large amount of rice glue made from discarded rice, sawdust, and linen. The materials are liquefied and dried in a mold. Not only does this strong, lightweight, plastic-like material dissolve in water, it can also be packed compactly with a shape-memory effect, thus reducing transportation costs.

After several discussions and examinations with Mr. Araki and Mr. Muraoka, we decided to use RRR to form a circle based on the key visual of the collection, “Starry sky in the desert,” and installed it over mannequins’ heads. This objet is so large that expands to the store side, linking two separated spaces. In this sense, customers can enjoy the objet visually and physically since they can walk under it in the store. We added pine smoke charcoal, a traditional material used for plastering outer walls, to the RRR; the black particles appeared on the surface, seeming to represent stars in the desert night sky.

An architect could never exist without anyone else to give shape to the design he or she proposes. In that sense, the work is laborious and time-consuming, but I am always on the lookout for opportunities to collaborate with craftsmen, construction workers on site, and those in other fields, seeking the balance needed for architecture.

青山店と神戸店でISSEY MIYAKE MENが3カ月限定で展開するコレクション、そのウィンドウディスプレイのデザインです。ここでは短期間の仮設空間にふさわしい、撤収後に廃棄が少なく、施工段階でも負担の少ない素材を扱いたいと考えました。

協業をお願いしたのは、東京を拠点とする男性3名のデザインコレクティブAMAMのメンバー、荒木宏介さんと村岡明さん。大量に廃棄されているお米を再利用した米糊、さらに大鋸屑(おがくず)と麻を溶かし、型に入れて乾燥させたRRR(Rice-Reinforced Rolls ※お米によって強化されたロールの意)という新素材でスツールをデザインするなど、近年世界からも注目を浴びるデザイナーです。プラスチックのように軽く、硬くもあり、強度にも優れたRRR、水に浸けると溶けて無くなるだけでなく、形状記憶性もあり梱包も小さく収まることから輸送コストも軽減できます。




RRR (Rice-Reinforced Rolls) / AMAM